In this article we analyze the recent decision on the case Andrew Prismall v Google UK, in which the High Court had to consider the viability of an opt-out class action claim brought by a class representative. Here are the details of the claim: The claim: focused on alleged misuse of patients’ private information in various respects (MOPI). Liability and the remedy sought: reasonable expectation of privacy and loss of control damages. Representative Claimant: faced inherent challenges in bringing the claim as a representative action because numerous variables existed among the members of the class requiring individualized assessment. Reasoning: if individualized…